To me the comics world is like a world of giant skyscrapers, each character has their own building dedicated to them. At the heart of these buildings is a giant elevator filled with fans, each week the elevator stops and new stories are thrown in, as well as new fans stepping in. Old fans never leave, they may lose interest and stare at the wall for a while, but they'll always still be there. This analogy has flaws of course, and with people liking multiple characters we get into the messy world of clones with a shared hive mind of experiences, and probably alternate universes as well. All of which is much too complicated, and yet strangely fitting given the subject material.
Personally I ride the Spider-Man elevator, and I got on at the Ultimate Spider-Man floor, something that is sneered upon by a lot of other Spider-Fans. The wonderful thing about any form of art is that it's subjective, although that can also be it's curse, for example many people dislike Ultimate Spider-Man, as they feel it was a childish reboot and that people should just jump onto the classic comic if they wanted to be fans of the web head, nevermind that at the time there were 3 seperate Spider-comics (Amazing, Spectacular and Friendly Neighbourhood) and that the character had been running for longer than a lot of younger readers had even been alive. It was for this very reason that the Ultimate series was created, going right back to the start and telling the story with a modern twist, and in my opinion it was absolutely awesome. From the very first issue I read I was hooked, and I've followed the series religiously ever since, regardless of other fans opinions of the series. Clearly not everyone had such a cynial view, as Ultimate Spider-Man spawned an entire spin-off universe as he was joined by the Ultimate X-Men
The event was called Ultimatum
Obviously given the emotional investment that is gained from following a series for such a long time it is hard to objectively look at any work that changes the norm, especially one that involves the death of a beloved character. Maybe this is why I disliked the Ultimatum even so much, because I'd travelled with these characters for many years, grown with them and now had to watch as they acted in a way which didn't fit with the preconceptions I had come to form of them, and then had to watch them die as a consequence. Obviously they were never 'my' characters in the sense that I never had any input into the actions, nor any rights to creative control, so ultimately everything event that ever happens in their lives it is up to Marvel. The main outcome of the Ultimatum event is the re-launch of the franchise under the new name of Ultimate Comics


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